The Beginner's Guide to Ecommerce Shipping and Fulfillment

Posted by Port City Logistics on Oct 29, 2020 8:00:00 PM

Customer experience is vital in growing an ecommerce business. According to SaleCycle, 63% of customers strongly consider shipping speed a major factor when online shopping. Many small businesses may struggle to compete with hasty fulfillment and shipping speed; however, working with a 3PL can rectify this issue and help you compete with a larger business's fulfillment speed. In this article, we’ll explain a beginner’s guide to eCommerce shipping and fulfillment.

Understand Fulfillment Strategies

To create a solid shipping strategy, it’s imperative to understand the different types of fulfillment methods and select the best one for your business.

Self–fulfillment Stocking, shipping, and managing your inventory on your own. Many small businesses choose this route.

Third-Party LogisticsOutsourcing a third-party vendor like Port City Logistics to handle

Dropshipping This is a fulfillment method where you don't keep the products on site. Client orders are fulfilled directly from the wholesaler or manufacturer. With this method, you do not purchase or store products upfront. Rather, you only buy goods when you get orders from clients.

Naturally, each strategy has specific pros and cons. In most cases, we believe choosing third-party logistics will bring your eCommerce shipping and order fulfillment the best results. A 3PL provider understands the finer details of fulfillment, which allows business owners to

Packaging Options

Before you can deliver your products to your clients, you have to ensure they are safely packaged for transport. Product damage while in transit is the main reason for customer complaints and returns, which mainly arises from insufficient packaging. It is crucial you carefully consider the form of packaging for your products.

Ridged, two-sided cardboard boxes are cheap when bought in bulk and are suitable for shipping a wide range of products. If you have fragile products, you should cushion the box's interior with a bubble-wrap to protect the products from impact while it goes through the different stages of transit. PCL CTA 2 (1)

Package for Optimized Shipping Expenses

You should be aware that the shipping costs are often determined by the package's weight or size or both. You should always keep your package as light and small as possible and don't do any unnecessary packaging.

Package for Branding and Marketing

Packages can also support your branding strategies. You may include a small thank you note, free samples of your items, coupon for their next purchase, or a membership card. You cannot undervalue the exceptional impression this will leave on your clients.

Calculating Shipping Costs

Conceivably one of the most complex aspects of Ecommerce Shipping and Fulfillment is calculating the cost of shipping. You should conduct enough research to ensure you don't lose money on shipping.

Before settling on your final pricing, you should consider every little expense because things in the shipping sector quickly add up. Take your time when planning the shipping costs of delivering your item to a client and then calculate appropriately.

To reduce shopping cart abandonment, consider offering your buyers free shipping. The most popular way of providing free shipping is by offering it with a minimum amount of orders. Although you will incur the shipping costs, free shipping increases your average order value.

Insurance and Tracking

Insurance and tracking provide an element of security as they cover your items if they are damaged or lost while in transit. This will give you peace of mind, especially if the products are valuable.

Many shipping companies have already included insurance in their planning. What varies are the kind of products they cover, the highest amount that can be reimbursed, and the corresponding terms and conditions.

Customers expect to know where their shipped product is. Many shipping companies provide tracking services while the product is in transit. Keeping transparency during the entire process allows customers to know exactly where their products are at all times and when to expect them to arrive.

Contact Port City Logistics

When your business needs to optimize its shipping process, Port City Logistics is the perfect partner. Our experienced staff has created numerous solutions that will revolutionize the way your business sends your products. Your products, materials, or goods will get to your business faster and often cheaper than ever before. Start a conversation today to


Topics: Third Party Logistics (3PL)